In-Stadium Advertising

Utilise the many individual creative branding opportunities within Etihad Stadium

Internal Concourses

The internal concourses at Etihad Stadium offer a number of advertising options to capture the stadium’s annual consumer market of 2.5 million patrons. From major sponsorship packages, match-day activations and crowd participation activities, through to major signage and branding opportunities, we can tailor an advertising package to suit your company requirements.

In-Bowl Advertising

Etihad Stadium offers dynamic in-bowl promotional opportunities delivering strong broadcast and patron exposure for your brand across the entire sporting calendar at Etihad Stadium.

The 7m x 4m Studio and 14m x 1m Back-Lit Parapet signs are unique properties situated within the broadcast arc, providing television exposure to 45 million viewers per annum.

Along with major signage, seats covered in your corporate colours within the Stadium’s premier seating, creates a branded seat zone with high levels of television exposure and a strong affiliation with events at Etihad Stadium throughout the year.

Creative Advertising Opportunities

Along with Etihad Stadium’s major sponsorship packages, you can select individual, high-traffic areas within the Stadium to display your brand including:

  • Gate entrances
  • Lift foyers
  • Floors, walls and decals
  • Light boxes
  • Hub advertising
  • Walkway ramps
  • Escalator hand rails

Back-lit light boxes are prominent throughout Etihad Stadium’s three levels. Light boxes offer a visually outstanding opportunity to maximise your company’s exposure, and are available on a monthly or annual rate.


For more information, contact Jonathan Clayton on 03 8625 7783 or

What's On

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Etihad Stadium 740 Bourke St, Melbourne, VIC
North Melbourne v Essendon

Etihad Stadium 740 Bourke St, Melbourne, VIC
Collingwood v West Coast Eagles

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St Kilda v Richmond

Etihad Stadium 740 Bourke St, Melbourne, VIC
Carlton v Hawthorn

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Essendon v Port Adelaide

Etihad Stadium 740 Bourke St, Melbourne, VIC

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