Sponsorship

Putting your name up in lights? Brilliant.


Etihad Stadium offers unique advertising opportunities for companies seeking versatile and high impact real estate. Set amongst the ever-growing Docklands precinct, patronage is vast and varied including corporate clients, families, sport and music enthusiasts, local CBD employees and Docklands residents of all age groups.

Our Audience

Every year, more than two million patrons pass through the Etihad Stadium turnstiles to enjoy world class sport and entertainment events. Concert goers, corporate clients, passionate sports' fans and members of our tenant clubs Essendon, Carlton, Western Bulldogs, St Kilda, North Melbourne, Melbourne Victory and the Melbourne Renegades make up our diverse audience on event days.

Outside of event days, more than 700 events are held each year within Etihad Stadium’s 15 function rooms. Conferences, business forums, cocktail functions, gala dinners, and functions on the stadium arena are a range of events which bring patrons to Etihad Stadium all year round.

Our Location

Etihad Stadium is ideally situated within the Docklands precinct, adjacent to Melbourne’s CBD. There are currently:

  • 8,350 residents
  • 38,000+ workers
  • Head offices for corporations including ANZ, NAB, Melbourne Water, Myer, Australian Taxation Office, AMP, Lion, Pearson Publishing, Medibank, Ericsson, Channel 9, Channel 7 and Fairfax among others
  • More than 4,800 dwellings
  • Millions of visitors annually
  • 100+ restaurants, cafes and bars
  • 100+ retailers
  • 100+ events held annually

A Breadth of Opportunity

From signage, screen advertisements and branding of Stadium properties, through to experiential marketing opportunities and crowd engagement, Etihad Stadium will tailor sponsorship packages to suit your marketing objectives.

Click on the links below for further information on the many advertising and sponsorship opportunities that Etihad Stadium has to offer.

For more information, contact Jonathan Clayton on 03 8625 7783 or jclayton@etihadstadium.com.au.

What's On

Melbourne Victory v WSW

Etihad Stadium 740 Bourke St, Melbourne, VIC
International Convention of Jehovah's Witnesses

Etihad Stadium 740 Bourke St, Melbourne, VIC
International Convention of Jehovah's Witnesses

Etihad Stadium 740 Bourke St, Melbourne, VIC
​International Convention of Jehovah's Witnesses

Etihad Stadium 740 Bourke St, Melbourne, VIC
Melbourne Victory v Melbourne City

Etihad Stadium 740 Bourke St, Melbourne, VIC
Melbourne Victory v Brisbane Roar

Etihad Stadium 740 Bourke St, Melbourne, VIC

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