The Toyota Kluger Launch
Sunday 11 Jan 2009
In early August 2007, Telstra Dome hosted the launch of the new model Toyota Kluger, where a production team created a 'Field of Dreams', utilizing over 6400 square meters of the stadium's arena.
Nine individual installations, highlighting aspects of the Kluger such as Performance, Adventure and Practicality were established, each hosted by well known personalities including Scott Cam, Toni Pearen, Giaan Rooney and Jules Lund, just to name a few.
Over 400 guests were treated to a sound and light show, culminating in three Klugers rising from beneath the raised flooring , accompanied by Run to Paradise, performed live by the Choirboys. The event ended with an amazing fireworks display.
Guests were treated to a delicious selection of gourmet canapés and premium beverages as they roamed over the ground, as well as individual food stations representing destinations you may visit on a SUV-enabled driving holiday, such as “Bluey’s Fish and Chippery”.
The event proved a great success, and once again highlighted Telstra Dome as one of the nation's most flexible function and event venues.