Etihad Stadium Appoints New CEO
Etihad Stadium Appoints New CEO
Monday 02 Jul 2012

One of the world’s leading sports, entertainment and venue managers, Mr Paul Sergeant OBE, has been appointed the new Chief Executive Officer of Etihad Stadium.

Mr Sergeant will replace former Etihad Stadium CEO Mr Ian Collins AM, who announced his retirement earlier this year after more than 12 years in the position.

The Chairman of Etihad Stadium Mr Alan Freer said: “The stadium is delighted to appoint a new CEO who has such an extensive and proven track record of sport and stadium management”.

Paul Sergeant currently serves as General Manager of Allphones Arena, after a career including senior positions at major sports and entertainment stadia, such as Wembley and Millennium Stadium in the United Kingdom and Suncorp Stadium in Brisbane.

In a career spanning more than 30 years, Mr Sergeant has managed more than 3500 major events and projects including FA Cup finals, FIFA World Cup Qualifiers, Tri-Nation Rugby, Rugby League World Cups and Bledisloe Cup, along with concert tours including Michael Jackson, Madonna, U2, Pink Floyd, Oasis and Guns ‘n’ Roses.

Mr Sergeant was awarded an Order of the British Empire (OBE) for services to business in 2007, held an Ambassador Award for London and has been awarded International Venue Manager of the Year on five occasions.

Alan Freer, Chairman of Etihad Stadium said: “Paul brings to Etihad Stadium a deep understanding of stadia business that will ensure we meet the future challenge of providing our patrons with a leading edge stadium experience, whether they are attending an AFL premiership match, a British and Irish Lions Test match or enjoying Coldplay live in November.”

Paul Sergeant said: “Etihad Stadium is a fantastic venue and I am very excited about the role. It is a new challenge for me and I am looking forward to working with all of our clients, especially the AFL and our partner clubs, to grow our businesses as partners and deliver a world class experience for all our patrons.”

“Etihad Stadium is an internationally recognised sporting and entertainment venue and my immediate focus will be getting to know our team and meeting all our stakeholders.”

Alan Freer added: “I would also like to take the opportunity to again thank Ian Collins for his outstanding service to both Etihad Stadium, and football in general, over several decades. Ian will continue to run the business until Paul takes up the role and will then assist in ensuring a smooth transition”.

Paul Sergeant will begin work at Etihad Stadium on 1 October 2012.


Paul Sergeant OBE – Career Highlights

- General Manager of Allphones Arena in Sydney, operated by AEG Ogden. It is the largest indoor arena in Australia with a capacity of 21,000 and is ranked #2 in the world by Venues Today and #3 by Billboard.

- Chief Executive of The Scarlets – a professional rugby union franchise based in West Wales, who own their own 14,000 seat stadium, Parc Y Scarlets.

- General Manager, Suncorp Stadium & Group Stadia Director, Asia Pacific for AEG Ogden. The stadium, with a capacity of 52,500, is home to the Brisbane Broncos, Queensland Reds, and Brisbane Roar.

- Chief Executive, Millennium Stadium (Welsh Rugby Union Group). The venue is a 75,000 seat stadium, which is home to the Welsh Rugby team.

- Wembley Stadium, Arena and Commercial Director. Held full responsibility for Wembley Stadium with a capacity of 80,000 and Wembley Arena with a capacity of 14,000.