Etihad Stadium has launched its new ‘Intimate Mode’ configuration, which will give the venue the ability to stage arena events, concerts and functions like never before.
The innovative configuration was presented to entertainment promoters and industry personnel at a gala event at Etihad Stadium on 12 April, 2011.
Intimate Mode is created by 20 metre high and 180 metre wide drapes, which are hung from Etihad Stadium’s retractable roof. The configuration allows the stadium size to be reduced, while still using a portion of the arena as well as seating on all three levels.
It will cater for events such as banquets, cocktail parties and gala dinners for up to 5000 people as well as concerts and major arena functions for up to 23,000 patrons.
Additionally, Etihad Stadium will have the ability to provide all aspects and requirements for Intimate Mode events including draping, lighting, staging, production and event management.
Etihad Stadium Chief Executive Officer, Ian Collins AM, said the new Intimate Mode concept would give the stadium more versatility with regards to staging events.
“Etihad Stadium has a proven track record of hosting large arena events such as AFL and international sport as well as major arena concerts and events for up to 70,000 patrons. The new Intimate Mode will allow us to cater to a different market and provide an opportunity for events of any size,” Mr Collins said.
“The stadium has always had the capacity to do things differently due to our retractable roof, which allows events to go on without any interruption. We see Intimate Mode as another innovation that will allow Etihad Stadium to stand out from the crowd.”
Etihad Stadium would like to acknowledge the support of ticketing partner, Ticketmaster Australasia.
Intimate Mode Facts and Figures
Etihad Stadium has the ability to provide:
• Intimate Mode draping
• Video screens
• Production (rigging, lights and sound)
• Event management team
• Located on the edge of the CBD
• Onsite parking for 2,500 cars
• Superb public transport access
• Competitive conference packages
• Award winning caterers
• Onsite AV specialists
• Stage and production facilities
• Fully retractable roof
• Officially opened March 2000
Conventions or seated concert capacities
Arena Only 6,500
Arena and Level 1 11,700
Arena, Levels 1 and 2 16,300
Arena, Levels 1, 2 and 3 23,000
Cocktail Party 5,000
Cabaret style 2,500