Holistic Pet Food and Etihad Stadium Extend Arrangement
Tuesday 21 Feb 2012
Etihad Stadium is pleased to announce that Holistic Pet Food – Authorised Australian distributor for CANIDAE All Natural Pet Foods, has signed a major promotional agreement with the venue until 2015.
Australian owned Holistic Pet Food, which was founded in Melbourne in 2008, first commenced its partnership with the stadium to promote the CANIDAE brand in 2011 as a pilot but had no hesitation in committing to a long-term agreement following its success and national exposure.
Holistic Pet Food Director Peter Jensen said the CANIDAE “Seat Zone” at Etihad Stadium not only exposed the brand to millions of television viewers, but also ensured significant reach to patrons at the venue on both event and non-event days.
To read the full press release, please download the attached document below.